If all you sell is jeans, your gift guide will effectively be a PDF version of your store.īut if you sell multiple clothing items including jeans, you can use your guide to suggest different outfits, link viewers to pre-created bundles, and build new combinations. Moreover, any store that can create a “look” or “package” in their guide will find that their suggestions are much better received than stores that have a collection of standalone, unrelated items. Online guides are most effective with affordable, “giftable” items. The average consumer is going to be much more likely to follow through on your recommendations if they find that the item you’re suggesting costs $30 and not $300. eCommerce websites that specialize in low value commodities will experience greater success with these kinds of promotions. Should I really produce a guide for my store?”Ī holiday shopping guide is not going to be a good fit for everyone. People don’t usually give cellos as Christmas gifts. “But,” you might be thinking, “I sell string instruments. Before starting: decide if a gift guide is right for your store Unique, helpful content that is offered in the right format and the right time can help your customers make smart decisions and choose gifts without as much stress or fatigue as they might experience otherwise. If you can offer your ideas, suggestions, and expertise in a convenient digital format, you can push all the right buttons for these mostly-online holiday shoppers. They still want the ideas and expertise of store owners, but they don’t want to wait in traffic or endless lines to get them. Shoppers still need recommendations, after all - but if they’re going to be buying online, they need those suggestions to be offered at the right place and time. This desire for convenience is what has led to the evolution of traditional catalogs and printed gift guides into digital versions. Why circle items in a catalog when you can send a link? Why struggle through crowds in a store when you can have your selections delivered to you? 56% of holiday shoppers planned to do at least part of their gift buying online in 2014, according to a NRF and survey some of the shoppers polled undoubtedly did all of their research and purchasing online. Now, however, online shopping dominates our lives, not to mention the holiday season. Some of you probably have fond memories of circling wanted items in toy catalogs, or staring longingly through the glass at a clothing display, hoping your significant other would get the hint. Before online shopping came about, our only options for finding suitable gifts for our family were to go to physical stores or leaf through printed catalogs. Online gift guides have been around about as long as the Internet and reasonable file sizes existed. Why you need an online guide: because 56% of shoppers avoid brick and mortar Ready to kick off your holiday planning? Shrug off those sandals and get comfortable - it’s time to take the first step toward creating a useful, functional gift guide. To top it all off, we’ll also offer you a bonus checklist, which will help you organize your thoughts and get you started on your own guide. Today, we’re going to explore how you can create a gift guide that not only resonates with your customers and visitors, but also makes you a serious amount of money. Your planning should start several months before the holidays actually happen, because if you wait too long, you won’t be able to adequately prepare your store, your marketing, or your team for the biggest shopping season of the year.Īnd without adequate preparation, you could miss out on multiple valuable chances to make money. Not next month, and certainly not a week before Christmas. If you’re an online store owner, or you work for an agency that creates content for eCommerce websites, the time to think about the holidays is now. The holidays are probably the last thing on your mind. In many parts of the world, September means warm weather, back to school for the kids, and a few weeks more of BBQs or weekend getaways to the beach.
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